School of Information, Communication and Media Studies
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Influence of social media on public relations practice in kenya’s banking industry: a study of chase bank kenya limited
(2020-12)The banking industry in Kenya is crowded and these banks offer similar products pushing banks into cutthroat competition to entice customers. Social media platform offers these banks an effective platform to make their ... -
The representation of intimate partner violence: an analysis of mainstream newspapers in Kenya (2016-2020)
(2023)Mainstream newspapers have been criticized for routinely failing to represent intimate partner violence (IPV) in constructive ways. That means the problem of IPV is often presented shallowly as a series of isolated ... -
Role of communication in devolution towards the implementation of climate act 2016 in Mbita constituency
(2024)Climate change is an area that is in dire need of publicity to help the public make informed decisions in its adaptation and mitigation. This research project aimed to investigate the pivotal role of communication in ... -
The mediatization of sino-Kenya relations by the Kenya mainstream press
(2022)Like all the other commercial mainstream media, the Kenya mainstream press is more often superficial in their news coverage. This was expected in their coverage of Sino-Kenya relations. This study examined the nature ... -
An adoption model for WhatsApp messaging in enhancing public participation in budgeting process: a study of Migori county government
(2024-10)Globally the use of WhatsApp messaging has gained momentum. Governments and other institutions have embraced WhatsApp messaging to enhance access to information on development processes. However little is known about ... -
An m- shopping adoption model for developing economies. A study of Kisii town retail shops
(2016)Mobile shopping has been growing at a very fast pace in the developed world, but the trend has not quite picked up in the developing nations, including Kenya. It is still a relatively new trend. This study examined factors ... -
The representation of intimate partner violence: an analysis of mainstream newspapers in Kenya (2016-2020)
(2023)Mainstream newspapers have been criticized for routinely failing to represent intimate partner violence (IPV) in constructive ways. That means the problem of IPV is often presented shallowly as a series of isolated crime ... -
Communication strategies in life skills education for underage pregnancy prevention : a case of rongo sub-county secondary schools
(2022)This study investigated communication strategies in Life Skills Education for underage pregnancy prevention among secondary school students in Rongo Sub-County. The rationale behind this study was that, underage pregnancy ... -
Participatory communication approach for sustainable solid waste management: a study of Migori county, Kenya.
(2022)Globally, community participation and stakeholder collaboration have been proposed as a way of improving SSWM. However, little remains known on how to structure collaborative communication for SSWM. The main objective of ... -
Security control model for electronic health records
(2020)Secure Electronic Health Records (EHR) is essential in provision of reliable information to support delivery of healthcare services. The adoption of (EHR) provides improved patient care that is more efficient. The use ... -
Communication strategies utilized by women principals in managing workplace conflict in the Kenyan school context
(2019)Despite several conflicts experienced in secondary schools in Kenya, very minimal research has been conducted to investigate potential causes of unrests in schools related to inappropriate communication by school ... -
A framework for integrating radiology with hospital management information systems in selected public hospitals in Uasin Gishu County
(2020)The main aim of integrating health information systems is more like transformation in business organizations, which is to streamline, interconnect, and compress the value chain or process. The aim of the study was to ... -
Communication strategies in life skills education for underage pregnancy prevention: a case of Rongo sub-county secondary schools
(2022-11)This study investigated communication strategies in life skills education for underage pregnancy prevention among secondary school students in Rongo Sub-County. The rationale behind this study was that underage pregnancy ... -
Communication approaches for promotion of tourism in Homabay county, Kenya
(2022-12)This study was conducted with the aim of finding out the communication approaches used for promotion of tourism in Homabay county. This is based on the fact that Homabay county is rich in tourists‟ attractions but continue ... -
Effects of motivation on the performance of librarians at Rongo University Library.
(OSF, 2022-12)Scholars in management aver that the success of any organization is mostly pegged on the level of its staff motivation. In spite of this reality, many organizations spend much of their resources on other pursuits while ... -
Mitigating Election Violence through social media Micro-Influencers
(Center for Media, Democracy, Peace and Security-Rongo University, 2022-06-24)There has been a growing concern about the role of social media in peaceful elections in Kenya yet very minimal evidence that demonstrates the causal relation between social media and peaceful political transitions therefore ... -
The role of community radio in anti-female genital mutilation awareness: a study of togotane fm, Migori county, Kenya
(2022)Community radio is acknowledged as an effective tool for awareness creation and social action and has been employed worldwide to change behavior. It is however insightful that in the case of female genital mutilation ... -
Determinants of cloud computing adoption for health service delivery by public health facilities in Kisumu county, Kenya
(2020)Cloud computing has emerged as a technological paradigm to reduce Information Technology (IT) costs, foster collaboration while increasing productivity. Cloud computing if adopted would offer economic benefits (less ... -
A framework for adoption and integration of e-health in maternal healthcare: a case of sub-county hospitals in uasin gishu county
(, 2020)Electronic health has fundamentality transformed the way patient data is shared and accessed across health systems. In Kenya maternal health care still faces challenges including, inaccessibility of quality maternal ... -
An automated interface design for student-parent interaction in secondary boarding schools: a study of schools in rachuonyo south sub-county, Kenya.
(2019)Ministry of Education banned the use of mobile phones by students in boarding schools without replacing it with a suitable interaction interface. This situation infringes on children’s right to information, as delineated ...
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